Kharis Capital

corporate identity, logotype, guideline
Forming company, Kharis Capital is a Swiss-based wealth management firm serving high-net-worth individuals and families.
They ask MGD to create a elegant but full of sense symbol reflecting their values and commitments. We did a lot of concept and finally decide to defend a visual concept composing of a symmetric alignement of Amphorae view from the top. Amphora is a good symbol according to their business, long term value, quality investments, discretion. Colors where chosen to give a mix of trust and dynamism. The association of multi-actors and the advice role of KC is also represented.
This is a first collaboration between MGD and Kharis Capital, more projects will be available during 2015.

 

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Art Director & Designer : Jean-Luc Crombois